Brand Name: Aleph Male

Inspired by the first letter of the Hebrew alphabet which symbolizes creativity and blessing.  Also, a play on words to contrast with the often negative associations of being an ‘alpha male’ who dominates and controls others.  The Aleph Male respects the feminine, blesses, and collaborates with others.

Brand Logo: Created resonate with the archetypical Jewish and masculine themes.

Mission: Inspire men to take pride in their Jewish identity, connect to their best self, and engage in self-care.

Brand narratives: 

1. Jewish tradition teaches to have a beard is a blessing. 
2. To not shave the corners of your head is a mitzvah and is widely interpreted as meaning to keep your beard.
3. Made with ingredients from the Holy Land.
4. Positive Jewish masculinity
5. Jewish calendar from an Aleph Male perspective

Main products: 100% natural handmade beard oil and beard balm including ingredients sources from the land of Israel.

Over $70K in sales

Products sold: 2,600

Customers in 17 countries.

Customers in 48 states in the USA

Customers in 47 towns/cities/kibbutzim/moshavim in Israel.

Reviews: 441 (399 from automated email request app)