Goal: $1,000,000 in donations 

Digital Goal: Crowdfund $250,000 from the crowd to enable three matching grants for a total campaign goal of $1,000,000 

Campaign Hashtag: #SaveThePulse

Length: 30 days

Conversion Goal: Donation

Main campaign Narratives: 

1.  United Hatzalah Emergency medical volunteers need defibrillators to restart hearts and save lives
2. All or nothing triple matching grant campaign 
3. Your donation value is quadrupled and you are helping save lives in Israel 

Target Psychological Profiles: 

1.  Jewish zionist across religious spectrum in USA, Canada and English speaking countries.
2. Israeli’s who are familiar with United Hatzalah and whose lives have been positively impacted.
3. Gentile Zionists who want to support saving lives in Israel. 

Strategy: 

• Organic Content Marketing
• Facebook Ads
• Email list Marketing 
• Paid 3rd party email lists
• Influencer marketing
• Twitter Ads
• Paid Articles

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